+ Campus Media (23)

Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your business objectives through the use of similar college media strategies.

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+ campus-media

How to Advertise to Low HHI College Students (a Growing Audience)

The share of American adults who live in middle class households has steadily contracted in the past five decades, while the percentage of low income households continues to rise. Almost one-third of...

+ campus-media

The Top 3 Campus Media Strategies

In today's rapidly changing and increasingly digital landscape, businesses often struggle to choose the marketing tactics that will help them achieve their desired results. Companies trying to reach...

+ campus-media

Successful Campus Media Campaigns: Greystar's SoCam 290

It’s time for another post in our successful campus media campaigns case study series! Today we explore how a Greystar rental property achieved continued higher leasing application levels through an...