When it comes to effective college media strategies, you can’t go wrong with online advertising. When used appropriately, this tactic not only offers powerful reach and engagement, it’s also extremely cost effective! Explore the benefits of online advertising as part of a successful campus marketing plan.
Founded in 1838, Virginia Commonwealth University (or VCU) is ranked a top 100 research university by the National Science Foundation and is home to one of the top-ranked public graduate arts...
Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your...
The share of American adults who live in middle class households has steadily contracted in the past five decades, while the percentage of low income households continues to rise. Almost one-third of...