African Americans are a historically underserved advertising market in the United States. Not only do many marketers not know how to effectively target this population segment, they also don’t understand the importance of doing so. African American consumers spend proportionally more on both certain essentials and luxury items. In addition, their purchasing decisions strongly influence both minority and mainstream consumer culture. Are you looking to multiply your reach in a fast-growing market? Learn more about how and why to effectively advertise to African American college students.
