Did you know that college students in the United States have over $500 billion in spending power? Therefore, gaining the attention of the millions that make up this audience is vital for a wide range of corporations and organizations. Campus marketing campaigns focus your advertising efforts on the limited areas in which these young people live, learn and earn with excellent effect. Mobile applications are one of the newest tools in the diverse campus marketing tool bag.
Many campus recruiters recognize that digital marketing tactics are an important part of their efforts to drive enrollment. However, marketing directors may not realize how essential new media...
Back to school time is around the corner, which means that businesses and retailers need to start thinking of the best marketing and advertising strategies to target students on campuses nationwide.
In today's campus advertising world, knowing how to speak to Millennial and Gen Z audiences is crucial to your success. But what exactly does it take to get through to them? Well, we have some...