Over the next few weeks, classes will be starting, and college kids will be heading back to campus or stepping foot on campus for the first time. For advertisers, this is a new season to target these students on campuses. According to Nationwide, between part-time jobs and help from parents, the average college student has $1,200 per month to spend, adding up to $417 billion in total spending power each year. The key to a successful campaign is to be creative and step outside the box.
