While most college students today are members of Generation Z, millennials are still heavily represented. While these neighboring cohorts have similar digital media preferences, there are some important differences for marketers to keep in mind. Explore the social media habits of college students by generation to maximize your campus marketing campaign results.
Today’s post in our successful campus media campaigns series explores how Live Nation Entertainment is reaching tens of thousands of students with compelling messaging, creating awareness and driving...
Almost eighty percent of small businesses use social media to connect with their customers. And with good reason! Nearly 5 billion people access social platforms regularly, and that number continues...
To advertise to students effectively, you must understand how they consume content of all types. This post continues our exploration of the social media habits of college students by platform. Learn...