Topics: Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how Rutgers Business School reaches tens of thousands of college students every day with compelling and informative recruitment messaging, driving program awareness to meet admissions goals. Learn how campus advertising can do the same for your organization.
Objective:
MSS Media Inc. are providing ongoing media buy and placement services for Rutgers Business School as they work to promote awareness and increase registration for their CPA and MBA programs.
Strategy:
To reach their objectives, the school is running ads on the New Brunswick and Newark arms of the Rutgers bus system - the largest university transportation system in the country. Signage includes:
- Compelling messaging
- QR codes students can scan with their mobile phones to easily get more information
- A phone number and email address students can use to obtain information
Media placements include two interior cards per bus, for a total of 134 advertisements.
+ Discover the value of advertising at Rutgers University.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus advertising
- Strategic media buying and planning
Results:
Our Rutgers University campus media placements reach a captive audience of more than 55,000 daily bus riders. This generates hundreds of thousands of impressions every week for Rutgers Business School, raising awareness and supporting specific recruitment goals.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
- Towson ATOD
- UCF Green Dot
- UI Health
- Live Nation
- Clinical Trials
- Baltimore County Health and Human Services
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
