Advertise to Students with Emerging Media: Snapchat

Digital marketing has become increasingly commonplace. The majority of adults use Facebook, YouTube and Google. Search and display ads proliferate. But although these platforms are used by the vast majority of young adults, they spend significant time in other virtual venues. Want to advertise to students using emerging media? Learn how to use Snapchat strategically.

What is Snapchat?

Snapchat is a multimedia messaging app primarily known for making pictures and messages available for only a short time before they become inaccessible to their recipients. It’s also known for representing a new, mobile-first direction for social media, and allows users to interact with virtual stickers and augmented reality objects. The "Discover" feature lets brands show ad-supported short-form content.

Why should I use Snapchat for campus marketing?

• 65% of U.S. adults ages 18-29 use Snapchat.
• 42% of Snapchat users have some college education. This is higher than usage among both individuals with no college education and individuals who have earned a college degree.
• Snapchat is one of the fastest growing social media platforms. Usage is predicted to increase by 27% in the next four years.
• Snapchat is projected to reach 49.5 million Gen Z users by 2025.
• Snapchat users open the app nearly 40 times a day.
• 90% of Snapchat users report feeling happy, comfortable and connected while using the app.
• Snapchat users are 45% more likely to recommend a brand after watching an ad on the platform. And audiences are 34% more likely to buy items advertised on Snapchat than other platforms.

“There is nothing permanent except change."

– HERACLITUS

How should I advertise to students using Snapchat?

Snapchat covers all stages of the customer journey, from awareness, to consideration, to conversion. Businesses can target the app’s users based on their interests, behaviors, location, and more. Advertising on Snapchat can be used to:

• Introduce customers to your brand
• Announce new products or launches
• Help customers learn more about your products or services
• Generate new leads
• Drive traffic to your website or app
• Drive desired website and app actions

As you advertise to students on Snapchat, you can also:

• Upload customer lists to re-engage customers, or reach highly-targeted groups with third-party Custom Audiences.
• Use Snapchat's Lookalike Audiences feature to identify users who are similar to your existing customer base and expand your reach.
• Reach users who have visited your  website, previously engaged with your ads, or have installed your app.
• Layer geo-targeted Snapchat ads on top of your OOH university advertising efforts to increase target audience awareness and engagement.
• Use Snapchat Ads Manager to launch ads, build reports, and optimize your efforts.
• Set up a Snapchat Store to allow users to go from discovery to purchase without ever leaving the platform.

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Advertise to Students with Emerging Media: TikTok

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!