---
title: Marketing News & Events | MSSmedia | Digital Media (12)
description: Digital Media | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (12)
---

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##### + Digital Media (12)

[![](https://info.mssmedia.com/hubfs/Snapchat%20Advertising_.jpg)](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-snapchat)

## [Digital Campus Advertising by Platform: Snapchat](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-snapchat)

The United States is the [largest](https://www.statista.com/topics/1176/online-advertising/#topicOverview) digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising investment, those advertising to university students must utilize [emerging media](https://info.mssmedia.com/blog/what-is-emerging-media-how-should-you-use-it) platforms. Learn how Snapchat ads can help reach and engage younger generations.

[Read More](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-snapchat)

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[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

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##### + digital-media

[![](https://info.mssmedia.com/hubfs/Top%20Marketing%20Strategies_%20Exposure%20%26%20Location%20Targeting.jpg)](https://info.mssmedia.com/blog/top-marketing-strategies-frequent-exposure-location-targeting)

## [Top Marketing Strategies: Frequent Exposure & Location Targeting](https://info.mssmedia.com/blog/top-marketing-strategies-frequent-exposure-location-targeting)

In today's digital age, marketers have access to a vast array of tools and tactics to reach their target audience. One of the most important marketing strategies is to create frequent exposure to...

[Read More](https://info.mssmedia.com/blog/top-marketing-strategies-frequent-exposure-location-targeting)

##### + digital-media

[![](https://info.mssmedia.com/hubfs/Misc%20Images/gen_z_stock_insights.jpg)](https://info.mssmedia.com/blog/promote-events-on-campus-with-powerful-college-media-strategies)

## [Promote Events on Campus with Powerful College Media Strategies](https://info.mssmedia.com/blog/promote-events-on-campus-with-powerful-college-media-strategies)

You’ve got an important event coming up. It could be a concert, athletic competition, lecture, annual sale, open house or anything in between. You’ve reserved a space, hired staff and created a...

[Read More](https://info.mssmedia.com/blog/promote-events-on-campus-with-powerful-college-media-strategies)

##### + digital-media

[![](https://info.mssmedia.com/hubfs/Instagram%20Advertising.jpg)](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-instagram)

## [Digital Campus Advertising by Platform: Instagram](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-instagram)

In the United States, approximately [eight out of ten](https://www.statista.com/topics/1176/online-advertising/#topicOverview)advertising dollars is devoted to digital ads. This impressive stat confirms the importance of [digital advertising](https://info.mssmedia.com/blog/effective-college-media-strategies-online-advertising). Today we continue our “Digital...

[Read More](https://info.mssmedia.com/blog/digital-campus-advertising-by-platform-instagram)

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