Effective College Media Strategies: Campus Takeovers
Topics: Digital Media, Campus MediaPosted by: Marketing
Looking to make an advertising splash? Consider a campus takeover event! Designed to increase brand awareness among young adults, this high impact tactic is one of the most effective campus media strategies out there.
What is a campus takeover and why is it so effective?
A campus takeover utilizes the advertising domination tactic to reach college students. Out of home (OOH) ads in various formats are placed throughout campus, drawing students’ attention throughout their day. This builds familiarity and brand recall rapidly and allows for multi-product messaging, storytelling and more.
“Products are made in a factory but brands are created in the mind.'”
– WALTER LANDOR
This tactic works especially well on college campuses, where students are essentially a captive audience - spending the vast majority of their time in a very small area. As an added benefit, OOH is known to build brand awareness with a lower CPM (cost per thousand impressions) than other advertising media.
Campus takeover media placement options are numerous.
Traditional media options include:
- Interior and exterior building signage
- Interior and exterior transit advertising
- Billboards (traditional and digital)
Ads can be placed almost anywhere, including along roadways, on newsstands and kiosks, and both inside and outside of shopping malls, stadiums, movie theaters, convenience stores, gyms, bars, restaurants and gas stations. Popular campus locations include high-traffic areas like student unions, dorms, dining halls, lecture halls, libraries, and book stores.
+ Discover the specific benefits of OOH/DOOH, transit ads, and postering.
Layer geo-targeted mobile advertising on top of your OOH efforts to increase target audience awareness and engagement.
+ Conduct a successful mobile advertising campaign for a college audience.
Successful Campus Takeover Advertising Campaigns
+ University of Central Florida’s Alcohol Prevention and Health Center’s Awareness Campaign
+ Virginia Army National Guard's Government Recruiting Campaign
Looking for more information on how to run a successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
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