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The world of digital marketing, while still relatively new, changes rapidly. To engage young adults, businesses must implement cutting edge tactics and utilize emerging media platforms. Discover the benefits of including gaming platforms in your digital campus advertising campaign.

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College Media Strategies: How to Promote Health Awareness On Campus

Student health is essential to student success. And student success is essential to maintaining a flourishing institution. Whether you’re looking to bring attention to a mental health app or your...

+ digital-media

What Is Marketing? (Creating a Cohesive Narrative for Consumers)

What is marketing? More than a series of one-off campaigns or initiatives, marketing is the glue that holds everything together - from your product or service to your customer experience to your...

+ digital-media

Why University Ads Are Important for Spring Back-To-School Marketing

The spring back-to-school season is a great time for businesses to reach out to college students. Scholars are often looking for new products and services as they head into second semester. This is...