+ Digital Media (3)

Today’s post in our successful media campaigns series explores how the Baltimore County Department of Health and Human Services created awareness and drove engagement through multiple advertising forays. Learn how integrated and digital media campaigns can do the same for your organization.

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+ digital-media
hand holding a mobile phone with app icons emanating from it (advertise to students with emerging media)

Advertise to Students with Emerging Media: TikTok

Young adults spend huge amounts of time on new and trending digital media platforms. If you’re looking to drive engagement with this key demographic, you must take advantage of these forums. In this...

+ digital-media
Successful campus media campaigns (campus recruitment campaigns) - Pharmaron bus shelter placements

Successful Campus Media Campaigns: Clinical Trials

Today’s post in our successful campus media campaigns series explores how how several clinical research organizations reach college students across the country with compelling messaging, driving...

+ digital-media
young adult taking a selfie (social media habits of college students)

The Social Media Habits of College Students Vary by Age

While most college students today are members of Generation Z, millennials are still heavily represented. While these neighboring cohorts have similar digital media preferences, there are some...