+ Digital Media (3)

While campus marketing is primarily a traditional media endeavor, digital media has an important part to play in creating a successful campaign. Join us as we continue to explore the social media habits of college students by platform, this time focusing on Facebook.

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+ digital-media
Live campaign image - TIAA bus card on USC bus.

Successful Campus Media Campaigns: Green Dot UCF

Today’s post in our successful campus media campaigns series explores how the University of Central Florida's Green Dot initiative is reaching tens of thousands of students with compelling messaging,...

+ digital-media
Social media habits of college students (college students using smartphones & laptops)

Social Media Habits of College Students by Platform: Instagram

Social media marketing plays a vital role in university advertising campaigns. To succeed in this arena, campus advertisers must understand where and how to use their digital media dollars. Join us...

+ digital-media
Live campaign image - TIAA bus card on USC bus.

Successful Campus Media Campaigns: Towson University's ATOD

Today’s post in our successful campus media campaigns series explores how Towson University's Alcohol, Tobacco and Other Drug (ATOD) Prevention Center is reaching tens of thousands of students with...