As a society, we are now firmly ensconced in the digital age. Our social, economic, and political focus has shifted from industrialization to information technology. In this highly dynamic landscape, emerging media (specifically emerging digital technologies and platforms) have an increasingly important role to play in the world of marketing. Let’s explore what emerging media is and how marketers can use it to their advantage.
Student housing rental properties, while potentially very lucrative, face several challenges in today’s changing world. As the student housing market has become more crowded, residences compete for...
There’s been a lot of buzz lately about mobile marketing. But what exactly is mobile marketing? Should you consider adding it to your marketing plan, and if so, why? How do you do mobile marketing...
Whether you’re recruiting students to your university or a specific major, graduate program, or other campus initiative, digital marketing solutions are non-negotiable. Earlier in our Recruiting...