+ Digital Media (35)

According to the Harvard Business Review, two traits that tap into the fundamental DNA of most Millennials are sociability and urgency. Nike has done a great job of marrying these two traits with its Nike+ app. 

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+ digital-media
MSSmedia Brand Creative

Driving Factors for Millennial’s Retail Decisions

The buying power that millennials have entices brands and retailers of all industries. There are about eighty million millennials in America, and they represent about one-fourth of the entire...

+ digital-media
MSSmedia Brand Creative

CNN Has a New Millennial Targeted Video Site

Sites like Buzzfeed are a hit among millennials, and now big players like CNN are looking to captivate this target market with a new video platform called Great Big Story or GBS. There are many...

+ digital-media
Jolly Rancher Millenial Smile

Jolly Rancher Candy Brings a Smile to Millennials

Sometimes we don’t wake up on the right side of the bed. We trip down the stairs, forget to study for an exam, get caught in the rain and more. Life isn’t always fair and just simply sucks at times....