Flower headbands, good music, and fun in the sun mean festival season is here. Festival season also means Millennials will be flocking to different cities across the nation to see their favorite musical artists. It’s a convenient time for brands to court this market through activations, social sharing, and more.
According to the Harvard Business Review, two traits that tap into the fundamental DNA of most Millennials are sociability and urgency. Nike has done a great job of marrying these two traits with its...
The buying power that millennials have entices brands and retailers of all industries. There are about eighty million millennials in America, and they represent about one-fourth of the entire...
Sites like Buzzfeed are a hit among millennials, and now big players like CNN are looking to captivate this target market with a new video platform called Great Big Story or GBS. There are many...