--- title: Marketing News & Events | MSSmedia | Digital Media (34) description: Digital Media | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (34) --- [![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com) - [Expertise](https://mssmedia.com/our-expertise/) - [Media + Advertising](https://mssmedia.com/our-expertise/mediaadvertising/) - [Digital Media](https://mssmedia.com/our-expertise/digital-advertising-management/) - [Public Relations](https://mssmedia.com/our-expertise/public-relations/) - [Campus Marketing](https://info.mssmedia.com/campus-marketing) - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content) - [Property Marketing](https://info.mssmedia.com/property-marketing) - [Government](https://mssmedia.com/government) - [Work](https://mssmedia.com/our-work/) - [About](https://mssmedia.com/about/) - [Blog](https://info.mssmedia.com/blog) - [Let's Collaborate](https://mssmedia.com/lets-collaborate/) ### EXPERT PERSPECTIVES # Newsworthy + Notable [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + Digital Media (34) [![Group portrait of young college students](https://info.mssmedia.com/hubfs/Stock%20images/Group%20portrait%20of%20young%20college%20students%20sitting%20on%20stairs%20in%20the%20college.jpeg)](https://info.mssmedia.com/blog/campus-advertising-tips/back-to-college-advertising-the-complete-guide) ## [Back To College Advertising: The Complete Guide](https://info.mssmedia.com/blog/campus-advertising-tips/back-to-college-advertising-the-complete-guide) Believe it or not, the end of summer is not too far away. Soon enough, millennial students will be moving back on campuses across the nation. Even though August and September still feel far away, starting to think about back-to-college campus advertising is crucial to success when those months roll around. [Read More](https://info.mssmedia.com/blog/campus-advertising-tips/back-to-college-advertising-the-complete-guide) ##### + Popular Topics [Campus Media](https://info.mssmedia.com/blog/tag/campus-media) [Digital Media](https://info.mssmedia.com/blog/tag/digital-media) [Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising) [Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z) [Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit) [Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing) [Public Relations](https://info.mssmedia.com/blog/tag/public-relations) [Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing) ##### + Search ### BE IN THE KNOW We deliver the latest media tips + insider marketing advice straight to your inbox. [![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a) ##### + digital-media [![MSSmedia Brand Creative](https://info.mssmedia.com/hubfs/Misc%20Images/MSS%20Brand%20Mock.jpg)](https://info.mssmedia.com/blog/millennials-generation-z/how-to-reach-students-for-spring-break) ## [How To Reach Students for Spring Break](https://info.mssmedia.com/blog/millennials-generation-z/how-to-reach-students-for-spring-break) Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z ([born 1997-2012](http://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/)) are already starting to graduate college. Gen Z... [Read More](https://info.mssmedia.com/blog/millennials-generation-z/how-to-reach-students-for-spring-break) ##### + digital-media [![The Pigskin Playbook ](https://info.mssmedia.com/hubfs/Stock%20images/american%20football%20ball%20over%20a%20black%20background%20-%203d%20illustration.jpeg)](https://info.mssmedia.com/blog/social-media-advertising/super-bowl-liii-social-media-advertising) ## [Super Bowl LIII & Social Media Advertising](https://info.mssmedia.com/blog/social-media-advertising/super-bowl-liii-social-media-advertising) As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ([$5.23 million average for a 30-second ad](https://advanced-television.com/2019/01/15/kantar-super-bowl-ad-spend-rockets/)). These numbers continue to rise... [Read More](https://info.mssmedia.com/blog/social-media-advertising/super-bowl-liii-social-media-advertising) ##### + digital-media [![March Madness: Game Time for Mobile Advertising](https://info.mssmedia.com/hubfs/Stock%20images/basketball%20ball%20on%20a%20court%20-%20wooden%20floor%20you%20can%20see%20the%20reflection%20of%20the%20ball%20on%20the%20wood%20-%20high%20resolution%20photo%20not%20a%203d%20render.jpeg)](https://info.mssmedia.com/blog/social-media-advertising/march-madness-game-time-mobile-advertising) ## [March Madness: Game-Time for Mobile Advertising](https://info.mssmedia.com/blog/social-media-advertising/march-madness-game-time-mobile-advertising) The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all... 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