Social media marketing plays a vital role in university advertising campaigns. To succeed in this arena, campus advertisers must understand where and how to use their digital media dollars. Join us as we continue to explore the social media habits of college students by platform, this time focusing on Instagram.
Today’s post in our successful campus media campaigns series explores how Towson University's Alcohol, Tobacco and Other Drug (ATOD) Prevention Center is reaching tens of thousands of students with...
Recruiting college students is challenging at the best of times. Today’s university marketing departments are facing a tumultuous environment and an extremely competitive marketplace. Enlisting the...
To advertise to students effectively, you must understand the best ways to reach and influence them. Because this target audience spends so much time on social media, it’s essential that you...