Recruiting college students is challenging at the best of times. Today’s university marketing departments are facing a tumultuous environment and an extremely competitive marketplace. Enlisting the help of a skilled media and PR agency can make all the difference. But what kind of firm will produce the best return on investment? Are higher education digital marketing agencies worth the cost?
To advertise to students effectively, you must understand the best ways to reach and influence them. Because this target audience spends so much time on social media, it’s essential that you...
Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing...
The world of digital marketing, while still relatively new, changes rapidly. To engage young adults, businesses must implement cutting edge tactics and utilize emerging media platforms. Discover the...