Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing share of internet ad revenue. There are a number of reasons why paid social advertising is so popular. Increase reach and engagement with the most effective paid social media ads and advertising platforms.
The world of digital marketing, while still relatively new, changes rapidly. To engage young adults, businesses must implement cutting edge tactics and utilize emerging media platforms. Discover the...
Student health is essential to student success. And student success is essential to maintaining a flourishing institution. Whether you’re looking to bring attention to a mental health app or your...
What is marketing? More than a series of one-off campaigns or initiatives, marketing is the glue that holds everything together - from your product or service to your customer experience to your...