Topics: Digital Media, Media + Advertising, Campus Media
Today’s post in our successful campus media campaigns series explores how Towson University's Alcohol, Tobacco and Other Drug (ATOD) Prevention Center is reaching tens of thousands of students with compelling messaging, driving awareness and responsible decision making around substance use. Learn how campus advertising can do the same for your program or organization.
Objective:
MSS Media Inc. are providing ongoing media buy and placement services for Towson University's ATOD as they work to create an environment conducive to academic success and wellness. By utilizing a comprehensive approach including peer-education, multi-level prevention programming, and supportive resources, they empower Towson students to make informed decisions related to substance use.
Strategy:
To help reach their program objectives in southern California, the center is utilizing signage containing:
- Eye catching images
- Compelling messaging
- QR codes students can scan with their mobile phones to learn more
Media placements include a variety of bus shelter and transit card advertising placed throughout the Towson University during the academic year. To amplify the effectiveness of this out-of-home advertising, the ATOD Center is also using geo-targeted in-app mobile ads.
Executed:
- Traditional media
- OOH advertising
- Transit advertising
- Campus advertising
- Digital advertising
- Geotargeting
- Integrated advertising
- Strategic media buying and planning
Results:
By placing transit advertisements at Towson University, we’re helping ATOD reach thousands of students on a daily basis.
+ Discover college media strategies designed to promote health awareness on campus.
See other successful campus media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
