Successful Campus Media Campaigns: Green Dot UCF

Today’s post in our successful campus media campaigns series explores how the University of Central Florida's Green Dot initiative is reaching tens of thousands of students with compelling messaging, driving awareness and education around power-based personal violence. Learn how campus advertising can create awareness and drive action for your program or organization.

Objective: 

MSS Media Inc. are providing ongoing media buy and placement services for Green Dot UCF as they work to create awareness of victim services on campus and give bystanders the tools to be part of the solution to power-based personal violence.

Strategy: 

To help reach their program objectives, the program is utilizing signage containing:

• Eye catching images
• Compelling messaging
• Phone numbers students can call or text to contact a Victim Specialist in confidence
• QR codes students can scan with their mobile phones to learn more

Media placements include a variety of bus shelter advertising placed throughout the UCF campus. To amplify the effectiveness of this out-of-home advertising, Green Dot UCF is also using geo-targeted mobile ads.

Executed:

• Traditional media
• OOH advertising
• Transit advertising
• Campus advertising
• Digital advertising
• Geotargeting
• Integrated advertising
• Strategic media buying and planning

Results: 

By placing transit advertisements on campus, we’re helping Green Dot UCF reach tens of thousands of students on a daily basis. 

+ Discover the value of advertising to students at UCF.

See other successful campus media campaigns in action:

• UCF's Alcohol Prevention and Health Center
• Florida State University's College of Business
• ACC's University Village
• Greystar's 24 Jones
• Greystar's SoCam 290
• Lyft
• University of Houston's College of Nursing
• Spotify
• Target
• Air National Guard
• Army National Guard
• Army ROTC
• Spectrum
  
• Amazon
• GNC
• SHI
• USC Campus Wellbeing and Education
• Firefly Festival
  
• Rutgers - School of Management and Labor Relations
• Tulane University Study Abroad
• USC Gould School of Law
• USC Civic Engagement
• TIAA
• NIH All of Us Campaign
• Towson ATOD

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!