+ Higher Ed Marketing (8)

So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for your target audience and setting marketing campaign goals cover the first pass of the DISCOVER stage. Today we delve into the CREATE stage of campaign planning as we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy.

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+ higher-ed-marketing
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Develop Marketing Goals for Student Recruitment - Our 3 Stage Process

In today’s increasingly crowded market, advertising is a necessity for educational institutions. Marketplace competition is based on many factors, including perceived status, programs, pricing,...

+ higher-ed-marketing

College Recruitment: Identifying Your Target Audience

As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents),...

+ higher-ed-marketing
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How to Create a Successful Student Enrollment Campaign

An effective recruitment campaign strengthens your school’s reputation, extends your reach, generates leads, attracts more qualified applicants and increases overall enrollment. Today we examine the...