+ Higher Ed Marketing (8)

Whether you’re recruiting students to your university or a specific major, graduate program, or other campus initiative, digital marketing solutions are non-negotiable. Earlier in our Recruiting Students blog series, we explored how to use digital marketing tactics to:

  • Attract & retain qualified students for undergrad and graduate programs
  • Extend your reach to in-state and out-of-state markets
  • Drive website traffic
  • Generate more qualified leads
  • Increase attendance at open houses and other on-campus events

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+ higher-ed-marketing
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How to Increase Enrollment with an Integrated Marketing Strategy

In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to...

+ higher-ed-marketing
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What Is an Integrated Marketing Strategy and Why Do I Need One?

So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for...

+ higher-ed-marketing
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Develop Marketing Goals for Student Recruitment - Our 3 Stage Process

In today’s increasingly crowded market, advertising is a necessity for educational institutions. Marketplace competition is based on many factors, including perceived status, programs, pricing,...