As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents), end of story. Or is it? The best way to successfully engage with any audience is to understand who they are and what they want, so it’s important to get this right. Identify buyers’ personas for your target market to reach them as efficiently and effectively as possible.
An effective recruitment campaign strengthens your school’s reputation, extends your reach, generates leads, attracts more qualified applicants and increases overall enrollment. Today we examine the...
Are you struggling to meet your recruitment goals? Enhanced marketing will certainly help you on your way. Learn what an effective student recruitment marketing campaign consists of in today’s...
Despite the growing number of majors and universities throughout the United States, college enrollment has experienced a decline in recent years, according to the National Student Clearinghouse...