In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy that will increase student enrollment.
So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for...
In today’s increasingly crowded market, advertising is a necessity for educational institutions. Marketplace competition is based on many factors, including perceived status, programs, pricing,...
As a student recruitment professional, identifying your target audience probably seems pretty straightforward. You’re marketing your school or program to teens and young adults (and their parents),...