+ Marketing Toolkit (18)

Back to school time is around the corner, which means that businesses and retailers need to start thinking of the best marketing and advertising strategies to target students on campuses nationwide. 

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MSSmedia Brand Creative

How To Reach Students for Spring Break

Though there is a debate on where Generation Z ends and the Millennial Generation begins, those at the end of the spectrum for Gen Z (born 1997-2012) are already starting to graduate college. Gen Z...

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Outdoor billboard with Coca Cola logo

Guidelines for Creating a Successful Outdoor Advertisement

For large-format outdoor advertising signage seen 24 hours a day and seven days a week, you want to take time to design a compelling outdoor ad. You may not think there are golden rules for creating...

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Coke Bottle Icon

Coke Zero Brings Back Their Drinkable Billboard

Classes are in session, and with that comes the excitement for the upcoming football season. Tens of thousands of college students, along with other enthusiastic fans, will be in attendance to root...