The way we shop for products today is drastically different than it was a decade ago. We no longer have to go to the grocery store to buy shampoo and toothpaste or the department store for jeans and a T-shirt. Today, we have digital convenience and can have everything delivered to us in the comfort of our homes. Efficient ordering processes and quick delivery have become necessities for brands and marketers to adapt to today’s culture of immediate gratification. As we become more digitally inclined, so must advertisers in the way they market to today’s consumer.
