+ Marketing Toolkit (6)

Digital ads are a relatively new addition to the marketing toolkit, but their effect has been enormous. Whether you’re purchasing PPC search ads or paying for audio ads on Spotify, you now have the ability to advertise your product, service, or business to billions of people around the world quickly and affordably. Not only that, you can target your digital ads in incredibly specific ways, optimize them almost effortlessly, and track their effectiveness with amazing precision. Let’s explore the extraordinary world of digital advertising,

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Why Enlist a Media + PR Agency When Recruiting College Students

Recruiting college students can be challenging at the best of times. University marketing departments are currently facing a tumultuous environment and a very competitive marketplace. Thankfully,...

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The Top 5 Signs You Need to Hire a Digital Marketing Agency

Almost all organizations now recognize the absolute necessity of digital marketing for business success. However, many companies aren’t sure how best to achieve the results they’re looking for. Is...

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Illustration of a megaphone and icons of various advertising campaign elements, like a cellphone, graphs, and email

How to Measure the Success of a Higher Education Advertising Campaign

Creating a higher education advertising campaign that follows a proven process and utilizes modern marketing best practices is essential to student recruitment success. But once you’ve created and...