---
title: Marketing News & Events | MSSmedia | Marketing Toolkit (5)
description: Marketing Toolkit | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (5)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

- [Expertise](https://mssmedia.com/our-expertise/) 
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    - [Public Relations](https://mssmedia.com/our-expertise/public-relations/)
    - [Campus Marketing](https://info.mssmedia.com/campus-marketing)
    - [Higher Ed Marketing](https://info.mssmedia.com/higher-ed-pillar-content)
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### EXPERT PERSPECTIVES

# Newsworthy + Notable

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##### + Marketing Toolkit (5)

[![](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSSmedia%20Social%20Media%20Behavior.jpg)](https://info.mssmedia.com/blog/how-gen-z-and-millennials-use-social-media-differently)

## [How Gen Z and Millennials Use Social Media Differently](https://info.mssmedia.com/blog/how-gen-z-and-millennials-use-social-media-differently)

Social media marketing matters! To truly succeed in this area, businesses must understand their target audience’s social media usage. For example, the two generations we describe as digital natives, Gen Z and millennials, use social media differently. And that divergence is important. Learn what those variations are, and why they matter.

[Read More](https://info.mssmedia.com/blog/how-gen-z-and-millennials-use-social-media-differently)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

### BE IN THE KNOW

We deliver the latest media tips + insider marketing advice straight to your inbox.

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##### + marketing-toolkit

[![mock up image of a social media ad on a laptop](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/MNARNG/CaseStudies_MNARNG%20%287%29.jpg)](https://info.mssmedia.com/blog/what-is-location-targeting-or-local-ppc-and-why-should-i-use-it)

## [What is location targeting (or local PPC) and why should I use it?](https://info.mssmedia.com/blog/what-is-location-targeting-or-local-ppc-and-why-should-i-use-it)

The ability to implement location targeting is one of the best features of pay-per-click advertising. From cost savings to increased brand awareness and sales, discover the many ways in which...

[Read More](https://info.mssmedia.com/blog/what-is-location-targeting-or-local-ppc-and-why-should-i-use-it)

##### + marketing-toolkit

[![Illustration of a Woman interacting with a video streaming platform](https://info.mssmedia.com/hubfs/Misc%20Images/Customer%20Feedback.png)](https://info.mssmedia.com/blog/powerful-promotion-developing-an-effective-video-marketing-strategy)

## [Powerful Promotion: Developing an Effective Video Marketing Strategy](https://info.mssmedia.com/blog/powerful-promotion-developing-an-effective-video-marketing-strategy)

Every day, it grows harder to capture consumers’ attention. Content proliferates rapidly (offline and on), attention spans are short, and efforts to promote your business, product, or service are...

[Read More](https://info.mssmedia.com/blog/powerful-promotion-developing-an-effective-video-marketing-strategy)

##### + marketing-toolkit

[![Keyboard Image of the word "Review"](https://info.mssmedia.com/hubfs/Misc%20Images/Online%20Sells%20-%20Business%20Concept.%20Button%20on%20Modern%20Computer%20Keyboard.%203D%20Render..jpeg)](https://info.mssmedia.com/blog/5-reasons-to-conduct-a-digital-media-marketing-audit)

## [5 Reasons to Conduct a Digital Media Marketing Audit](https://info.mssmedia.com/blog/5-reasons-to-conduct-a-digital-media-marketing-audit)

You understand the importance of digital marketing in this virtual age. You’re executing a variety of online marketing tactics. But do you have a cohesive and effective digital media marketing...

[Read More](https://info.mssmedia.com/blog/5-reasons-to-conduct-a-digital-media-marketing-audit)

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