---
title: Marketing News & Events | MSSmedia | Media + Advertising (22)
description: Media + Advertising | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (22)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

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### EXPERT PERSPECTIVES

# Newsworthy + Notable

[![GET ON THE LIST](https://no-cache.hubspot.com/cta/default/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a.png)](https://cta-redirect.hubspot.com/cta/redirect/6893619/4683e63f-355f-429d-a3e8-d190eea5d50a)

##### + Media + Advertising (22)

[![7 Deadly Sins of Marketing Infographic](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSSmedia%207%20Deadly%20Sins.png)](https://info.mssmedia.com/blog/7-deadly-sins-of-student-housing-property-marketing)

## [7 Deadly Sins of Student Housing Property Marketing](https://info.mssmedia.com/blog/7-deadly-sins-of-student-housing-property-marketing)

Are your student housing property marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better occupancy rates? Are you looking for a better bang for your advertising buck? Avoid the seven deadly sins of property marketing, employ truly effective advertising strategies, and you will achieve the student housing rental results you require.

[Read More](https://info.mssmedia.com/blog/7-deadly-sins-of-student-housing-property-marketing)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

### BE IN THE KNOW

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##### + media-advertising

[![Image of iPad and mobile phone with ad](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/JHU%20Engineering/CaseStudies_JHU%20Engineering%20%2810%29.jpg)](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

## [How to Increase Enrollment with an Integrated Marketing Strategy](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of [marketing strategy development](https://info.mssmedia.com/blog/how-to-create-a-successful-student-enrollment-campaign) before moving on to stage two - CREATE. Here we discuss how and why to...

[Read More](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

##### + media-advertising

[![Illustration of integrated marketing methods](https://info.mssmedia.com/hubfs/Misc%20Images/role-of-imc.jpg)](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one)

## [What Is an Integrated Marketing Strategy and Why Do I Need One?](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one)

So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on [developing a buyer persona for...](https://info.mssmedia.com/blog/how-do-i-create-a-buyer-persona-why-is-it-important)

[Read More](https://info.mssmedia.com/blog/what-is-an-integrated-marketing-strategy-and-why-do-i-need-one)

##### + media-advertising

[![two women walking away through a hallway](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-187.jpg)](https://info.mssmedia.com/blog/10-steps-to-reach-your-student-housing-property-marketing-goals)

## [10 Steps to Reach Your Student Housing Property Marketing Goals](https://info.mssmedia.com/blog/10-steps-to-reach-your-student-housing-property-marketing-goals)

As student housing property managers struggle to meet their occupancy goals in an intensely competitive environment, many are looking for innovative marketing strategies that will successfully...

[Read More](https://info.mssmedia.com/blog/10-steps-to-reach-your-student-housing-property-marketing-goals)

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