Traditionally, the back-to-school season (for both fall and spring semesters) is a prime advertising time for businesses targeting college students (and their parents). Even in these turbulent times, many students are on their way back to colleges and universities across the country. With this in mind, planning for back-to-college advertising remains crucial to marketing success for a wider range of organizations.
As a student housing property manager, your target audience likely seems pretty straightforward. You’re marketing your property to college students, end of story. Or is it? The best way to...
Suicide is a leading cause of death, with nearly 800,000 deaths around the world every year, according to the World Health Organization. The Centers for Disease Control and Prevention states that...
Did you know that college students in the United States have over $500 billion in spending power? Therefore, gaining the attention of the millions that make up this audience is vital for a wide...