Did you know that college students in the United States have over $500 billion in spending power? Therefore, gaining the attention of the millions that make up this audience is vital for a wide range of corporations and organizations. Campus marketing campaigns focus your advertising efforts on the limited areas in which these young people live, learn and earn with excellent effect. Mobile applications are one of the newest tools in the diverse campus marketing tool bag.
In today’s crowded higher education marketplace, it’s not enough to simply offer the degrees and programs that applicants are looking for. You need to attract attention to your institution – both the...
Each fall, millions of students attending U.S. colleges and universities carry more than $400 billion in spending power. As students flock to campuses nationwide, there are endless opportunities for...
As we all know by now, millennials and Gen Z are crucial demographics to understand as marketers. Some people don’t get them and others excuse them, but to successfully engage with them, the best...