To advertise to students effectively, you must understand the best ways to reach and influence them. Because this target audience spends so much time on social media, it’s essential that you incorporate these platforms into your university advertising campaigns. Looking to maximize your digital campus marketing ROI? Join us as we explore the social media habits of college students by platform, beginning with YouTube.
Today’s post in our successful campus media campaigns series explores how TIAA reached a myriad of university faculty and staff every day with compelling messaging, driving awareness and action...
Today’s post in our successful campus media campaigns series explores how the USC Center for Diversity and Democracy reaches thousands of college students every day with compelling messaging, driving...
Previously we explored ways to harness the energy of digital ads and the power of PPC (pay per click advertising). Today we take a deeper look at social media ads, which make up a steadily increasing...