Topics: Campus Media
Does your team include a skilled marketing professional with the time and ability to design, execute and manage effective campus media campaigns? If not, you’ll almost certainly achieve significantly better results when you work with an experienced media and PR firm. Learn how to choose campus marketing specialists who will help you succeed.
There are a lot of agencies out there. Choosing the right one to partner with can feel overwhelming. The most effective campus marketing specialists are expert one-stop shops. They will help you choose the right options for your marketing budget and goals. And they have the contacts, staff, and processes in place to implement campus ad campaigns quickly and effectively.
Effective campus marketing specialists help you clarify your goals.
Well-defined marketing goals are essential for effective advertising. Clear-cut objectives enable you to make the most efficient use of your time, energy, and budget. The right agency will work with you to develop a deep understanding of your goals and objectives.
Effective campus marketing specialists help you understand your target audience.
When advertising on campus, your target audience probably seems pretty straightforward. You’re trying to reach and influence college students, end of story. Or is it? The best way to successfully engage with any audience is to understand exactly who they are and what they want, so it’s important to get this right.
When you work with campus marketing specialists to identify detailed buyers’ personas for your intended audience, you’ll have a more complete picture of who they are and how to reach them efficiently and effectively.
Effective campus marketing specialists help you create integrated campaigns based on solid research.
An integrated marketing strategy incorporates traditional campus advertising, digital marketing tactics, and public relations. By combining tactics from these three arenas, you can extend your reach while each part of your marketing campaign amplifies the efforts of the others. This type of holistic plan blends appropriate combinations of traditional out-of-home and print advertising, display, video, search, social, earned media, influencer marketing and promotional events to produce the outcomes you're looking for.
When you create marketing campaigns based on detailed data, you will connect with the right audience, at the right time, on the right platforms, using the right messages. Skilled advertising agencies use a variety of research tools to develop, monitor, and optimize media campaigns, ensuring that their clients’ campaigns are firmly driven by intelligence.
Effective campus marketing specialists know the market.
The campus market tends to be fragmented with many vendors and different rules than municipal markets. Every campus is different. In addition, there are several factors that make a specific campus a good place to advertise. However, what’s right for one company may not be right for another. Organizations must consider a variety of things, including the size and location of the campus, the makeup and interests of the student population, and the advertising options available.
“The larger the island of knowledge, the longer the shoreline of wonder.”
- RALPH W. SOCKMAN
An experienced agency will help you choose the right schools to target and the most effective tactics to employ. They know what opportunities exist, what works, what’s allowed, what’s been done, and what can be done. And they have the contacts and experience to set campaigns in motion as efficiently as possible.
Effective campus marketing specialists will help track your results, refine your strategy if necessary and measure your success.
No matter how great your marketing strategy is, if you’re not tracking key metrics, you’ll have no idea whether or not your tactics are working. An adept campus marketing agency will:
- Track metrics that are relevant to your end goals.
- Use that data to adjust strategy and tactics for maximum results.
- Provide you with regular reporting on your campaign’s performance.
The right media + PR agency demonstrates proven success.
It’s vital to choose a campus marketing partner who demonstrates a record of success in advertising to college students. The most effective firms often offer additional benefits that make university advertising even easier for their clients. For example, MSS Media manages out-of-home advertising assets on 250 campuses nationwide. In addition, we offer creative digital media management and optimization services that amplify the results of traditional advertising campaigns.
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
