Successful Campus Media Campaigns: USC Gould School of Law

Today’s post in our successful campus media campaigns series explores how USC Gould School of Law reaches thousands of college students every day with compelling and informative messaging, driving program awareness. Learn how campus advertising can do the same for your organization.

Objective: 

MSS Media Inc. provides media buy and placement services for USC Gould School of Law as they work to promote awareness of their Master of Studies in Law (MSL) program.

Strategy: 

To reach their objectives, the school utilizes signage containing QR codes that prospective students can scan with their mobile phones to learn more. Placements include interior bus cards and bus shelters. 

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Executed:

• Traditional media
• OOH advertising
• Transit advertising
• Campus media
• Strategic media buying and planning

Results: 

Our University of Southern California (USC) campus media placements generate hundreds of thousands of impressions weekly for the USC Gould School of Law, raising program awareness and supporting attendance goals.

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See other successful campus media campaigns in action:

• UCF's Alcohol Prevention and Health Center
• Florida State University's College of Business
• ACC's University Village
• Greystar's 24 Jones
• Greystar's SoCam 290
• Lyft
• University of Houston's College of Nursing
• Spotify
• Target
• Air National Guard
• Army National Guard
• Army ROTC
• Spectrum
  
• Amazon
• GNC
• SHI
• USC Campus Wellbeing and Education
• Firefly Festival
  
• Rutgers - School of Management and Labor Relations
• Tulane University Study Abroad

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!