---
title: Marketing News & Events | MSSmedia | Marketing (40)
description: Team marketing brings you the best of news and commentary (40)
---

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##### + Marketing wrote:

[![](https://info.mssmedia.com/hubfs/African%20American%20College%20Students-1.jpg)](https://info.mssmedia.com/blog/how-why-you-should-advertise-to-african-american-college-students)

## [How & Why You Should Advertise to African American College Students](https://info.mssmedia.com/blog/how-why-you-should-advertise-to-african-american-college-students)

African Americans are a historically underserved advertising market in the United States. Not only do many marketers not know how to effectively target this population segment, they also don’t understand the importance of doing so. African American consumers spend proportionally more on both certain essentials and luxury items. In addition, their purchasing decisions strongly influence both minority and mainstream consumer culture. Are you looking to multiply your reach in a fast-growing market? Learn more about how and why to effectively advertise to African American college students.

[Read More](https://info.mssmedia.com/blog/how-why-you-should-advertise-to-african-american-college-students)

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[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

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##### Recent Posts by Marketing

Team marketing brings you the best of news and commentary

[![](https://info.mssmedia.com/hubfs/Student%20Enrollment.jpg)](https://info.mssmedia.com/blog/5-social-media-marketing-strategies-to-increase-college-enrollment)

## [5 Social Media Marketing Strategies to Increase College Enrollment](https://info.mssmedia.com/blog/5-social-media-marketing-strategies-to-increase-college-enrollment)

Our recent look at the [current state](https://info.mssmedia.com/blog/student-recruitment-the-current-state-of-higher-ed-enrollment) of higher ed enrollment covered the challenges of recruiting college students in 2022 and some of the best ways to overcome those issues. As we discussed, [digital...](https://mssmedia.com/our-expertise/digital-advertising-management/)

[Read More](https://info.mssmedia.com/blog/5-social-media-marketing-strategies-to-increase-college-enrollment)

[![](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/24%20Jones/CaseStudies_24Jones4.jpg)](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-24-jones)

## [Successful Campus Media Campaigns: Greystar's 24 Jones](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-24-jones)

It’s time for another post in our successful campus media campaigns case study series! Today we explore how a Greystar rental property achieved full occupancy through an integrated campus media...

[Read More](https://info.mssmedia.com/blog/successful-campus-media-campaigns-greystars-24-jones)

[![](https://info.mssmedia.com/hubfs/MSS%20Media%20Stop%20130%20%283%20of%208%29.jpg)](https://info.mssmedia.com/blog/why-advertising-at-university-of-illinois-chicago-uic-is-valuable)

## [Why Advertising at University of Illinois Chicago (UIC) Is Valuable](https://info.mssmedia.com/blog/why-advertising-at-university-of-illinois-chicago-uic-is-valuable)

University of Illinois Chicago is Chicago’s largest and most diverse university. They’ve been named a top 25 public university and a top 10 best value college by the Wall Street Journal, as well...

[Read More](https://info.mssmedia.com/blog/why-advertising-at-university-of-illinois-chicago-uic-is-valuable)

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