---
title: Marketing News & Events | MSSmedia | Marketing (8)
description: Team marketing brings you the best of news and commentary (8)
---

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##### + Marketing wrote:

[![customized campus media campaign - a bus wrap Lyft advertisement](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/Lyft/CaseStudies_Lyft2.jpg)](https://info.mssmedia.com/blog/5-ways-to-craft-a-dynamite-customized-campus-media-campaign)

## [5 Ways to Craft a Dynamite Customized Campus Media Campaign](https://info.mssmedia.com/blog/5-ways-to-craft-a-dynamite-customized-campus-media-campaign)

Let's face it, blasting the same generic message to every student on campus is about as effective as shouting into the wind. Today's students are savvy, bombarded with information and they crave relevance. To truly grab their attention and drive action, you need a customized campus media campaign. So, how do you ditch the one-size-fits-all approach and create a campaign that resonates? Let's dive in!

[Read More](https://info.mssmedia.com/blog/5-ways-to-craft-a-dynamite-customized-campus-media-campaign)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

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##### Recent Posts by Marketing

Team marketing brings you the best of news and commentary

[![Marketing To Generation Z: Gamification and Interactive Content - a group of young adults playing video games](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/Student%20Housing%20Business%20-%20Image%202.jpg)](https://info.mssmedia.com/blog/marketing-and-marketing-mix-the-increasing-measurability-of-ooh)

## [Marketing And Marketing Mix: The Increasing Measurability Of OOH](https://info.mssmedia.com/blog/marketing-and-marketing-mix-the-increasing-measurability-of-ooh)

For years, [out-of-home (OOH) advertising](https://info.mssmedia.com/blog/what-role-should-ooh-advertising-play-in-your-marketing-mix)was considered a less measurable medium than its digital counterparts. While the impact of billboards, transit ads and digital screens on brand awareness was...

[Read More](https://info.mssmedia.com/blog/marketing-and-marketing-mix-the-increasing-measurability-of-ooh)

[![higher education marketing agency - person sitting on a wooden bench, using a laptop with a mobile phone, red notebook and pencil next to her](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-140.jpg)](https://info.mssmedia.com/blog/5-mistakes-to-avoid-when-choosing-a-higher-education-marketing-agency)

## [5 Mistakes to Avoid When Choosing a Higher Education Marketing Agency](https://info.mssmedia.com/blog/5-mistakes-to-avoid-when-choosing-a-higher-education-marketing-agency)

Choosing the right marketing agency for your college or university is a pivotal decision. It's an investment in your institution's future, impacting everything from student recruitment to alumni...

[Read More](https://info.mssmedia.com/blog/5-mistakes-to-avoid-when-choosing-a-higher-education-marketing-agency)

[![](https://info.mssmedia.com/hubfs/people%20crowd%20walking%20on%20busy%20street%20on%20daytime.jpeg)](https://info.mssmedia.com/blog/who-do-university-ads-reach)

## [Who do university ads reach?](https://info.mssmedia.com/blog/who-do-university-ads-reach)

Campus media is a multi-million dollar industry, aiming to reach college students at a pivotal point in their development as consumers. But who actually sees these ads? The answer to the question...

[Read More](https://info.mssmedia.com/blog/who-do-university-ads-reach)

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