Topics: Digital Media, Media + Advertising, Campus Media
Today’s post in our successful media campaigns series explores how the Baltimore County Department of Health and Human Services created awareness and drove engagement through multiple advertising forays. Learn how integrated and digital media campaigns can do the same for your organization.
Annual Flu Shot Campaign
MSS Media Inc. provided digital media buy and placement services for Baltimore County HHS as they encouraged local residents to get their annual flu shots. To help reach their campaign objectives, the department utilized:
- Digital display ads (mobile and desktop ads, geofenced around flu shot locations in Baltimore County, targeting parents of young children and the elderly)
- Spotify ads (targeted to all Baltimore County zip codes)
Through this limited 10-day digital media campaign, Baltimore County HHS achieved more than a million impressions and almost 1,500 visits to their website.
Smoking Cessation Campaign
MSS Media Inc. provided digital and campus media buy and placement services for Baltimore County HHS as they encouraged local residents to access smoking cessation resources. To help reach their campaign objectives, the department utilized:
- Campus transit advertising (bus shelter ads at Towson University)
- Digital advertising (in-app mobile and desktop display ads, targeting smokers and casino-goers)
Through this integrated advertising campaign, Baltimore County HHS achieved an estimated 630K impressions at each of four on-campus bus shelter locations and approximately 500K digital ad impressions.
TOPS (Take Off Pounds Sensibly) Campaign
MSS Media Inc. is providing digital media buy and placement services for Baltimore County HHS as they encourage local residents to join TOPS Club, a weight loss support organization.
To help reach their campaign objectives, the department is utilizing mobile and desktop display ads (in both English and Spanish), geofenced to Baltimore County zip codes. Audience targeting include Baby Boomers, dads, dietician’s office visitors, Gen X, Health Services visitors, Millennials, moms and Walmart shoppers. Since the organization recently opened a new center in Essex, we’re putting extra impressions in that area.
To date, the digital media campaign has garnered over a million impressions.
See other successful media campaigns in action:
- UCF's Alcohol Prevention and Health Center
- Florida State University's College of Business
- ACC's University Village
- Greystar's 24 Jones
- Greystar's SoCam 290
- Lyft
- University of Houston's College of Nursing
- Spotify
- Target
- Air National Guard
- Army National Guard
- Army ROTC
- Spectrum
- Amazon
- GNC
- SHI
- USC Campus Wellbeing and Education
- Firefly Festival
- Rutgers - School of Management and Labor Relations
- Tulane University Study Abroad
- USC Gould School of Law
- USC Civic Engagement
- TIAA
- NIH All of Us Campaign
- Towson ATOD
- UCF Green Dot
- UI Health
- Live Nation
- Clinical Trials
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
