Advertising On Campus During a College Football Rivalry

Topics: Millennials + Gen Z, Media + Advertising

Posted by: Barbara Gretsch, CEO
Some of the biggest college rivalry comes with football games, and these can rally an entire campus to come together against a common enemy.
The event is a place for great exposure! There are the pre-gam bonfires, smack talk, and more to get people riled up for the big games. Facebook has joined in on the fun by offering temporary college-themed badges to place on profile pictures. These themed badges let students show their school pride. Also, there are additional ways for brands and fans to join in on the rivalry fun.

1. Host Tailgates

Students, fans, and community members alike will be at tailgates to prepare for the big game. Host a branded tailgate where you offer free food and activities. The food or giveaways will attract fans to your tent and allow you to expose your brand to the market.

2. Give Out Free Swag

Students will happily accept free items that showcase their school’s superiority against a rival. So for brands looking for free marketing, free swag giveaways for fans to wear at games is a great idea. Many pictures taken at these games, with branded swag, guarantee exposure. And this is very likely to be shared via social channels. Popular products include the #1 foam finger, cups, shirts, hats, and much more.

3. Offer Weather Friendly Gear

Some games will be held in northern states where the temperatures are lower, won’t deter students from attending games. Make the experience more comfortable by offering branded harm warmers, long sleeves, or other warm items. For games in the heat, provide fans, water bottles, etc.

How do you take best advantage of these events? Talk to us about creating a great impression!



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