Topics: Marketing Toolkit, Campus Media
As we previously discussed, spring back-to-school advertising is an important long-term proposition for many businesses targeting college students (and their families). Incorporate these four college back-to-school marketing strategies to energize your spring campaign.
#1 College Back-To-School Marketing Strategy for Spring: Take advantage of social media and peer-to-peer marketing.
Enlist students to talk about your brand in person and online. Create a hashtag for your back-to-school marketing campaign. Run a paid social media advertising campaign.
“Content is fire. Social media is gasoline.”
– JAY BAER
+ Learn why and how to use campus social media advertising.
#2 College Back-To-School Marketing Strategy for Spring: Offer discounts, promotions, and samples.
Regardless of age, sales and promotions attract buyers. Give away coupons, discount codes, samples, or free branded merchandise.
#3 College Back-To-School Marketing Strategy for Spring: Provide experiences over things.
Do college bus tours, making stops at multiple campuses to promote your product or service. Host or participate in campus events to boost brand awareness. Offer in-person product or service demos.
#4 College Back-To-School Marketing Strategy for Spring: Try guerrilla marketing.
Guerilla marketing includes chalk art, graffiti, flash mobs, and treasure hunts. Guerrilla marketing speaks to the importance teens and young adults place on authenticity and creativity.
+ See the benefits that traditional campus media delivers.
Do you need information on how to run a successful college back-to-school marketing campaign? See our complete guide to advertising to university students.
Editor's Note: This post has been fully updated as of April 2025.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
