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In the United States, approximately eight out of tenadvertising dollars is devoted to digital ads. This impressive stat confirms the importance of digital advertising. Today we continue our “Digital Campus Advertising by Platform” series with another social media giant. Discover why Instagram is an essential component of advertising to students successfully.

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Higher Ed Marketing Strategies: Attract Returning Adult Students

The number of people who began college but left without a degree grew to 39 million in 2020, an increase of almost nine percent in two years. Reaching out to this growing population is not only an...

Sell Subscription Services Effectively with Campus Conversion Campaigns

Subscription services have taken off like wildfire in the past decade. To compete in this crowded market, you not only need to increase awarenessand consideration of your service, you must also...

Digital Campus Advertising by Platform: Facebook

The number of people who go online everyday is still increasing. As a result, digital advertising continues to grow in importance as a marketing tool. In this series, we’ll explore the best digital...