Successful Campus Media Campaigns: Rutgers School of Management and Labor Relations

Today’s post in our successful campus media campaigns series explores how Rutgers School of Management and Labor Relations reached tens of thousands of college students every day with compelling and informative recruitment messaging, driving program awareness to meet admissions goals. Learn how campus advertising can do the same for your organization.

Objective: 

MSS Media Inc. provided media buy and placement services for Rutgers School of Management and Labor Relations as they worked to promote awareness and increase registration for a variety of programs and degrees.

+ Discover the value of advertising at Rutgers University.

Strategy: 

To reach their objectives, the school ran ads on the New Brunswick arm of the Rutgers bus system - the largest university transportation system in the country. These signs employed eight different creative concepts, all with recruitment messaging. We placed four signs each on all 60 buses. By highlighting specific majors, minors, masters, etc. the School of Management and Labor Relations raised awareness for these particular degree programs and for the school as a whole.

Executed:

• Traditional media
• OOH advertising
• Transit advertising
• Campus media
• Strategic media buying and planning

Results: 

Our Rutgers University campus media placements reached a captive audience of 70,000 daily bus riders. This generated an estimated 347,699 impressions weekly for Rutgers School of Management and Labor Relations, raising awareness and supporting specific recruitment goals.

See other successful campus media campaigns in action:

• UCF's Alcohol Prevention and Health Center
• Florida State University's College of Business
• ACC's University Village
• Greystar's 24 Jones
• Greystar's SoCam 290
• Lyft
• University of Houston's College of Nursing
• Spotify
• Target
• Air National Guard
• Army National Guard
• Army ROTC
• Spectrum
  
• Amazon
• GNC
• SHI
• USC Campus Wellbeing and Education
• Firefly Festival
  

Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.

Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!