We know how important advertising to college students is. But we also know the inherent difficulties. Most young adults don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Include emerging media platforms like Discord in your marketing campaign to reach these lucrative and elusive consumers.
Today’s post in our successful campus media campaigns series explores how YWCA McLean County reached over twenty thousand students, driving awareness of an essential public program. Learn how campus...
The campus advertising landscape is much more robust than it was in years past. Businesses can now make use of transit ads, outdoor kiosks, bus shelters, billboards, digital screens, and more. New...
To engage young adults, businesses must utilize new platforms. In the latest installment of our “Advertise to Students with Emerging Media” series, we explore Twitch. Looking to reach a wide swath of...