+ Digital Media (10)

Social media accounted for a third of all digital advertising spending in 2022. And with good reason! Almost 5 billion people across the world use social media, and that number continues to increase. As we discussed recently, emerging media is a critical component of successful digital campus advertising campaigns. Discover what TikTok ads can contribute to your marketing efforts.

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+ digital-media

Digital Campus Advertising by Platform: Snapchat

The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising...

+ digital-media

Top Marketing Strategies: Frequent Exposure & Location Targeting

In today's digital age, marketers have access to a vast array of tools and tactics to reach their target audience. One of the most important marketing strategies is to create frequent exposure to...

+ digital-media

Promote Events on Campus with Powerful College Media Strategies

You’ve got an important event coming up. It could be a concert, athletic competition, lecture, annual sale, open house or anything in between. You’ve reserved a space, hired staff and created a...