+ Digital Media (10)

The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising investment, those advertising to university students must utilize emerging media platforms. Learn how Snapchat ads can help reach and engage younger generations.

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+ digital-media

Top Marketing Strategies: Frequent Exposure & Location Targeting

In today's digital age, marketers have access to a vast array of tools and tactics to reach their target audience. One of the most important marketing strategies is to create frequent exposure to...

+ digital-media

Promote Events on Campus with Powerful College Media Strategies

You’ve got an important event coming up. It could be a concert, athletic competition, lecture, annual sale, open house or anything in between. You’ve reserved a space, hired staff and created a...

+ digital-media

Digital Campus Advertising by Platform: Instagram

In the United States, approximately eight out of tenadvertising dollars is devoted to digital ads. This impressive stat confirms the importance of digital advertising. Today we continue our “Digital...