A group of distinguished instructors recently reviewed current trends to predict what higher education might look like by 2025. Not only does their analysis suggest the ways that institutions may need to change to meet the needs of students and faculty, it also indicates the future direction of higher education advertising. Use these findings to plan your long-term marketing strategy.
Social media accounted for a third of all digital advertising spending in 2022. And with good reason! Almost 5 billion people across the world use social media, and that number continues to increase....
The United States is the largest digital advertising market in the world. Spending in this sector is projected to reach $200 billion by 2025. To maximize return on their digital campus advertising...
In today's digital age, marketers have access to a vast array of tools and tactics to reach their target audience. One of the most important marketing strategies is to create frequent exposure to...