Video is an incredibly effective advertising tool, especially for those looking to engage younger generations. In fact, members of Gen Z stream an average of 23 hours of video each week and YouTube topped teens’ online landscape in 2022. Learn more about why YouTube is one of the best digital campus advertising platforms today.
As campus marketing specialists, we’ve worked on thousands of student-centered campaigns. Whether you’re looking for applicants for an advanced degree program, study abroad opportunity, public health...
A group of distinguished instructors recently reviewed current trends to predict what higher education might look like by 2025. Not only does their analysis suggest the ways that institutions may...
Social media accounted for a third of all digital advertising spending in 2022. And with good reason! Almost 5 billion people across the world use social media, and that number continues to increase....