Young adults spend huge amounts of time on new and trending digital media platforms. If you’re looking to drive engagement with this key demographic, you must take advantage of these forums. In this series, we explore effective ways to advertise to students using emerging media, starting with TikTok. Join us to learn more!
Today’s post in our successful campus media campaigns series explores how how several clinical research organizations reach college students across the country with compelling messaging, driving...
While most college students today are members of Generation Z, millennials are still heavily represented. While these neighboring cohorts have similar digital media preferences, there are some...
Almost eighty percent of small businesses use social media to connect with their customers. And with good reason! Nearly 5 billion people access social platforms regularly, and that number continues...