As this year’s Super Bowl approaches, marketers are reminded of the staggering figures big brands spend on advertising ($5.23 million average for a 30-second ad). These numbers continue to rise through the years, and there’s no surprise there. There are some new trends and strategies that are worth analyzing, such as the use of social media.
The three-week college basketball tournament that turns Corporate America into the most unproductive group that we will see all year long. It has shown to be the most popular sporting event after all...
Unbound Miami, 2017: “With a huge shift in the type of media consumed and platforms used by Generation Z, we will discuss the strategies, platforms, and tactics that will drive engagement within this...
For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind. A younger crowd is taking the stage. Generation Z has entered the college-era and is...