For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind. A younger crowd is taking the stage. Generation Z has entered the college-era and is the newest candidates for loans, credit cards, real estate leases, and more. Their attention is not only captured by traditional advertisements, but they are entirely at home with digital ones. As it is generally defined, Generation Z is the most “tech-savvy” group of individuals that the world has seen.
