Unbound Miami, 2017: “With a huge shift in the type of media consumed and platforms used by Generation Z, we will discuss the strategies, platforms, and tactics that will drive engagement within this important demographic.”
Unbound Miami, 2017: “With a huge shift in the type of media consumed and platforms used by Generation Z, we will discuss the strategies, platforms, and tactics that will drive engagement within this important demographic.”
For us all, life moves on. Millennials are beginning to make their way in the real world, leaving college behind. A younger crowd is taking the stage. Generation Z has entered the college-era and is...
While the “Back-to-School” season is commonly considered the months where college students get back into the swing of things after the summer break, marketing for this period should not be considered...
College students represent one of the most valuable target markets. While in school, they are making their own purchasing decisions for the first time, which makes them impressionable for brands. If...