Advertise to Students with Emerging Media: TikTok

Topics: Millennials + Gen Z, Digital Media, Campus Media

Posted by: Marketing

Young adults spend huge amounts of time on new and trending digital media platforms. If you’re looking to drive engagement with this key demographic, you must take advantage of these forums. In this series, we explore effective ways to advertise to students using emerging media, starting with TikTok. Join us to learn more!

Close up of hand with laptop and media icons


What is TikTok?

TikTok is a video-sharing social networking service. The platform is used to make very short videos, which are recommended to users based on their activity within the app. This allows companies to rapidly reach their intended demographic through influencer marketing. Businesses can also sell their products directly to consumers on TikTok.


MSSmedia Emerging Media




Why should I use TikTok for campus marketing?

One of the main advantages of TikTok is that it allows businesses to connect creatively with audiences around the world, far beyond the geographical region they could typically access. And it’s an excellent way to reach Generation Z.

  • 41% of TikTok users are between the ages of 16 and 24. 
  • 90% of these users say they use the app daily.
  • TikTok has 50 million active daily users.
  • 1 in 3 TikTok users bought a product because they saw it on TikTok.
  • TikTok was the most popular social media site among teenagers in 2023 
  • Almost 70% of TikTok’s advertising audience is between the ages of 18 and 34.



Let us not look back in anger, nor forward in fear, but around in awareness."



How should I advertise to students using TikTok?

Advertising on TikTok can be used to:

    • Introduce customers to your brand
    • Announce new products or launches
    • Help customers learn more about your products or services
    • Generate new leads
    • Drive traffic to your website or app
    • Drive desired website and app actions


MSSmedia Social Media Ad Stats




You can: 

  • Layer geo-targeted TikTok advertising on top of your OOH university advertising efforts to increase target audience awareness and engagement.
  • Use video and strong visuals. This content resonates well with users and generates strong engagement. TikTok Live is particularly effective. Fifty percent of TikTok users bought something after watching a Live.
  • Use TikTok Ads Manager to launch effective ads, drive sales and measure performance.
  • Leverage your audience’s interests, viewing behaviors and creator interactions to deliver relevant ads tailored to your industry and goals.
  • Serve ads to people actively searching for products and services like yours.
  • Use automatic targeting to dynamically optimize who receives your ads, potentially lowering CPA while increasing conversions.
  • Maximize ROI with measurement tools that provide performance and content insights, so you can drive conversions more efficiently.
  • Use TikTok Shop to allow users to go from discovery to purchase without ever leaving the platform.


 + Engage gen z & millennials with social shopping.


Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.




Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!

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