+ Marketing Toolkit (10)

Whether you’re recruiting students to your university or a specific major, graduate program, or other campus initiative, digital marketing solutions are non-negotiable. Earlier in our Recruiting Students blog series, we explored how to use digital marketing tactics to:

  • Attract & retain qualified students for undergrad and graduate programs
  • Extend your reach to in-state and out-of-state markets
  • Drive website traffic
  • Generate more qualified leads
  • Increase attendance at open houses and other on-campus events

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+ marketing-toolkit
Infographic of the Buyer's Journey

Considering the Buyer’s Journey (Full Funnel Marketing)

Our blog series on “planning an effective modern marketing campaign” continues with an exploration of the buyer’s journey (or full funnel marketing). Learn how to maximize the effect of your...

+ marketing-toolkit
two women sitting on concrete steps with laptop

Digital Marketing Solutions That Drive Property Marketing Success

Many property marketers recognize that digital marketing solutions are an important part of their efforts to increase heads in beds. However, marketing directors may not realize how essential new...

+ marketing-toolkit
Image of iPad and mobile phone with ad

How to Increase Enrollment with an Integrated Marketing Strategy

In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to...