In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of marketing strategy development before moving on to stage two - CREATE. Here we discuss how and why to identify the right mix of paid advertising (both digital and traditional) and earned, owned, and shared media for a successful integrated marketing strategy that will increase student enrollment.
So far our “planning an effective modern marketing campaign” series has explored the preparatory work necessary for creating a potent marketing campaign. Our posts on developing a buyer persona for...
If you’ve been following our property marketing posts, you know that we’ve thoroughly explored what a student housing marketing campaign is and examined the basics of creating a successful real...
In good times and bad, advertising is essential for business success. Effective ad campaigns help firms attract new customers and maintain existing ones by increasing online or in-person traffic,...