---
title: Marketing News & Events | MSSmedia | Marketing Toolkit (11)
description: Marketing Toolkit | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (11)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

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### EXPERT PERSPECTIVES

# Newsworthy + Notable

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##### + Marketing Toolkit (11)

[![People-connecting-digitally](https://info.mssmedia.com/hubfs/Misc%20Images/People-connecting-digitally.png)](https://info.mssmedia.com/blog/3-key-digital-marketing-solutions-for-increasing-student-enrollment)

## [3 Key Digital Marketing Solutions for Increasing Student Enrollment](https://info.mssmedia.com/blog/3-key-digital-marketing-solutions-for-increasing-student-enrollment)

Whether you’re recruiting students to your university or a specific major, graduate program, or other campus initiative, digital marketing solutions are non-negotiable. Earlier in our Recruiting Students blog series, we explored [how to use digital marketing tactics](https://info.mssmedia.com/blog/how-digital-marketing-tactics-drive-successful-college-recruitment-campaigns) to:

- Attract & retain qualified students for undergrad and graduate programs
- Extend your reach to in-state and out-of-state markets
- Drive website traffic
- Generate more qualified leads
- Increase attendance at open houses and other on-campus events

[Read More](https://info.mssmedia.com/blog/3-key-digital-marketing-solutions-for-increasing-student-enrollment)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

### BE IN THE KNOW

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##### + marketing-toolkit

[![Infographic of the Buyer's Journey](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/BuyersJourney-Pillar.png)](https://info.mssmedia.com/blog/considering-the-buyers-journey-full-funnel-marketing)

## [Considering the Buyer’s Journey (Full Funnel Marketing)](https://info.mssmedia.com/blog/considering-the-buyers-journey-full-funnel-marketing)

Our blog series on “planning an effective modern marketing campaign” continues with an exploration of the buyer’s journey (or full funnel marketing). Learn how to maximize the effect of your...

[Read More](https://info.mssmedia.com/blog/considering-the-buyers-journey-full-funnel-marketing)

##### + marketing-toolkit

[![two women sitting on concrete steps with laptop](https://info.mssmedia.com/hubfs/Images%20Jul2020/Teamwork/Shay_Studios_Miami-196.jpg)](https://info.mssmedia.com/blog/digital-marketing-solutions-that-drive-property-marketing-success)

## [Digital Marketing Solutions That Drive Property Marketing Success](https://info.mssmedia.com/blog/digital-marketing-solutions-that-drive-property-marketing-success)

Many property marketers recognize that digital marketing solutions are an important part of their efforts to increase heads in beds. However, marketing directors may not realize how essential new...

[Read More](https://info.mssmedia.com/blog/digital-marketing-solutions-that-drive-property-marketing-success)

##### + marketing-toolkit

[![Image of iPad and mobile phone with ad](https://info.mssmedia.com/hubfs/Mock%20Up%20Images/JHU%20Engineering/CaseStudies_JHU%20Engineering%20%2810%29.jpg)](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

## [How to Increase Enrollment with an Integrated Marketing Strategy](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

In this installment of our Recruiting Students blog series, we complete the DISCOVER stage of [marketing strategy development](https://info.mssmedia.com/blog/how-to-create-a-successful-student-enrollment-campaign) before moving on to stage two - CREATE. Here we discuss how and why to...

[Read More](https://info.mssmedia.com/blog/how-to-increase-enrollment-with-an-integrated-marketing-strategy)

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