---
title: Marketing News & Events | MSSmedia | Marketing Toolkit (9)
description: Marketing Toolkit | Updates from the MSSmedia team related to our industry, our company and our customers' success stories (9)
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

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##### + Marketing Toolkit (9)

[![Gen Z Illustration, male student leaning on desk with tablet](https://info.mssmedia.com/hubfs/Misc%20Images/gen_z_stock_insights.jpg)](https://info.mssmedia.com/blog/5-innovative-ways-to-execute-an-effective-college-recruitment-campaign)

## [5 Innovative Ways to Execute an Effective College Recruitment Campaign](https://info.mssmedia.com/blog/5-innovative-ways-to-execute-an-effective-college-recruitment-campaign)

When it comes to student recruitment, innovation is especially important. Your target audience is young, modern, and not likely to be attracted to stale advertising efforts and old school campaigns. For this demographic, cutting edge marketing strategies can be [incredibly potent](https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/01/23/seven-marketing-strategies-for-reaching-younger-customers/?sh=61377e52af77). Here are five innovative ways to execute an effective college recruitment campaign:

[Read More](https://info.mssmedia.com/blog/5-innovative-ways-to-execute-an-effective-college-recruitment-campaign)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

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##### + marketing-toolkit

[![7 Deadly Sins of Marketing Infographic](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSSmedia%207%20Deadly%20Sins.png)](https://info.mssmedia.com/blog/7-deadly-sins-of-student-housing-property-marketing)

## [7 Deadly Sins of Student Housing Property Marketing](https://info.mssmedia.com/blog/7-deadly-sins-of-student-housing-property-marketing)

Are your student housing property marketing efforts failing? Do you need more leads, increased numbers of qualified applicants, and better occupancy rates? Are you looking for a better bang for your...

[Read More](https://info.mssmedia.com/blog/7-deadly-sins-of-student-housing-property-marketing)

##### + marketing-toolkit

[![Illustration of different customer profiles](https://info.mssmedia.com/hubfs/Misc%20Images/Get%20personalised%20candidate%20recommendations.png)](https://info.mssmedia.com/blog/market-segmentation-should-you-create-unique-customer-personas)

## [Market Segmentation: Should You Create Unique Customer Personas?](https://info.mssmedia.com/blog/market-segmentation-should-you-create-unique-customer-personas)

The advent of digital communication technology has increased market segmentation capabilities enormously. From the ability to advertise based on only the [broadest](https://en.wikipedia.org/wiki/Market_segmentation) demographic, socio-economic, and...

[Read More](https://info.mssmedia.com/blog/market-segmentation-should-you-create-unique-customer-personas)

##### + marketing-toolkit

[![Illustration of a Sale Funnel](https://info.mssmedia.com/hubfs/Misc%20Images/18-ways-increase-conversions-throughout-sales-funnel.png)](https://info.mssmedia.com/blog/the-sales-funnel-effectively-convert-paid-traffic-to-leads-sales)

## [The Sales Funnel: Effectively Convert Paid Traffic to Leads & Sales](https://info.mssmedia.com/blog/the-sales-funnel-effectively-convert-paid-traffic-to-leads-sales)

In the modern marketplace, paid [digital ad campaigns](https://mssmedia.com/our-expertise/digital-advertising-management/) are an excellent way to fill your sales funnel. But to get the most for your money, you need to utilize the sales funnel properly. Learn the...

[Read More](https://info.mssmedia.com/blog/the-sales-funnel-effectively-convert-paid-traffic-to-leads-sales)

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