In today's rapidly changing landscape, businesses often struggle to choose the marketing tactics that will help them achieve their desired results. Companies trying to reach younger audiences may be tempted to abandon traditional advertising tactics in favor of an entirely digital approach. However, when done correctly, university advertising remains a highly effective way to reach and engage teenagers and young adults.
Social media marketing matters! To truly succeed in this area, businesses must understand their target audience’s social media usage. For example, the two generations we describe as digital natives,...
The ability to implement location targeting is one of the best features of pay-per-click advertising. From cost savings to increased brand awareness and sales, discover the many ways in which...
Every day, it grows harder to capture consumers’ attention. Content proliferates rapidly (offline and on), attention spans are short, and efforts to promote your business, product, or service are...