Social media marketing matters! To truly succeed in this area, businesses must understand their target audience’s social media usage. For example, the two generations we describe as digital natives, Gen Z and millennials, use social media differently. And that divergence is important. Learn what those variations are, and why they matter.
The ability to implement location targeting is one of the best features of pay-per-click advertising. From cost savings to increased brand awareness and sales, discover the many ways in which...
Every day, it grows harder to capture consumers’ attention. Content proliferates rapidly (offline and on), attention spans are short, and efforts to promote your business, product, or service are...
You understand the importance of digital marketing in this virtual age. You’re executing a variety of online marketing tactics. But do you have a cohesive and effective digital media marketing...