---
title: Marketing News & Events | MSSmedia | Public Relations
description: Public Relations | Updates from the MSSmedia team related to our industry, our company and our customers' success stories
---

[![MSSmedia](https://info.mssmedia.com/hubfs/MSSmedia_February2020/Images/ico_logo.svg "MSSmedia")](https://mssmedia.com)

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##### + Public Relations

[![](https://info.mssmedia.com/hubfs/Misc%20Images/60255e7341de62c988dd08aa_DigitalAdvertising.jpg)](https://info.mssmedia.com/blog/top-student-recruitment-strategies-testimonials-influencer-marketing)

## [Top Student Recruitment Strategies: Testimonials & Influencer Marketing](https://info.mssmedia.com/blog/top-student-recruitment-strategies-testimonials-influencer-marketing)

In today's [competitive higher education landscape](https://info.mssmedia.com/blog/student-recruitment-the-current-state-of-higher-ed-enrollment), attracting college applicants requires more than just a fancy brochure and a website. Students have a wealth of options, and they're looking for valued and authentic voices to help them make their decision. Discover how to use one of the top student recruitment strategies today - a combination of testimonials and influencer marketing.

[Read More](https://info.mssmedia.com/blog/top-student-recruitment-strategies-testimonials-influencer-marketing)

##### + Popular Topics

[Campus Media](https://info.mssmedia.com/blog/tag/campus-media)

[Digital Media](https://info.mssmedia.com/blog/tag/digital-media)

[Media + Advertising](https://info.mssmedia.com/blog/tag/media-advertising)

[Millennials + Gen Z](https://info.mssmedia.com/blog/tag/millennials-gen-z)

[Marketing Toolkit](https://info.mssmedia.com/blog/tag/marketing-toolkit)

[Higher Ed Marketing](https://info.mssmedia.com/blog/tag/higher-ed-marketing)

[Public Relations](https://info.mssmedia.com/blog/tag/public-relations)

[Property Marketing](https://info.mssmedia.com/blog/tag/property-marketing)

##### + Search

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##### + public-relations

[![Gen Z Illustration, male student leaning on desk with tablet](https://info.mssmedia.com/hubfs/Misc%20Images/gen_z_stock_insights.jpg)](https://info.mssmedia.com/blog/5-innovative-ways-to-execute-an-effective-college-recruitment-campaign)

## [5 Innovative Ways to Execute an Effective College Recruitment Campaign](https://info.mssmedia.com/blog/5-innovative-ways-to-execute-an-effective-college-recruitment-campaign)

When it comes to student recruitment, innovation is especially important. Your target audience is young, modern, and not likely to be attracted to stale advertising efforts and old school campaigns....

[Read More](https://info.mssmedia.com/blog/5-innovative-ways-to-execute-an-effective-college-recruitment-campaign)

##### + public-relations

[![Infographic Snippet of Social Media Stats ](https://info.mssmedia.com/hubfs/Infographic%20Snippets%20for%20Blog/MSSmedia%20Social%20Media%20Ad%20Stats.png)](https://info.mssmedia.com/blog/marketing-best-practices-drive-successful-student-recruitment)

## [Marketing Best Practices Drive Successful Student Recruitment](https://info.mssmedia.com/blog/marketing-best-practices-drive-successful-student-recruitment)

We’ve covered the [basics of creating a successful student enrollment campaign](https://info.mssmedia.com/blog/how-to-create-a-successful-student-enrollment-campaign) and we’ve taken a deep dive into several of the most important components of an effective college recruitment marketing...

[Read More](https://info.mssmedia.com/blog/marketing-best-practices-drive-successful-student-recruitment)

##### + public-relations

[![Young Adults holding up colorful signs](https://info.mssmedia.com/hubfs/Misc%20Images/photo-1.jpg)](https://info.mssmedia.com/blog/4-innovative-ways-to-execute-a-successful-student-housing-campaign)

## [4 Innovative Ways to Execute a Successful Student Housing Campaign](https://info.mssmedia.com/blog/4-innovative-ways-to-execute-a-successful-student-housing-campaign)

Student housing rental properties, while potentially very lucrative, face several challenges in today’s changing world. As the student housing market has become more crowded, residences compete for...

[Read More](https://info.mssmedia.com/blog/4-innovative-ways-to-execute-a-successful-student-housing-campaign)

[All posts](https://info.mssmedia.com/blog/all) [Next](https://info.mssmedia.com/blog/tag/public-relations/page/2)

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