Topics: Millennials + Gen Z, Digital Media, Campus Media
We know how important advertising to college students is. But we also know the inherent difficulties. Most young adults don’t watch broadcast TV, listen to terrestrial radio or subscribe to cable. They’ve been taught to be skeptical of advertising and are well acquainted with the use of ad blockers. Include emerging media platforms like Discord in your marketing campaign to reach these lucrative and elusive consumers.
What is Discord?
Discord is a VoIP (Voice over Internet Protocol), instant messaging, and digital distribution platform designed for creating communities. Users communicate with voice calls, video calls, text messages, media, and files in private chats or as part of communities called "servers". Discord servers are organized into topic-based channels where users can collaborate, share, and chat. While Discord got its start as a haven for gamers, the platform now encompasses groups with limitless interests.
Why should I use Discord for campus marketing?
Messaging apps like Discord have more monthly active users than traditional social media apps. Discord is used by over a hundred million people and has 150 million monthly active users. Marketers can use the emerging media service to connect directly with their target audience, build relationships, create brand awareness, and drive sales. By joining relevant servers, businesses can promote their products and services to interested users for free!
Maintaining a presence on Discord allows you to gather helpful information about your target market. You can learn where your audience lives, how they prefer to engage with your content and more. Use this data to fine-tune your offerings, content, and promotions for maximum ROI when you advertise to students.
“The power of youth is the common wealth for the entire world."
– KAILASH SATYARTHI
How should I advertise to students using Discord?
There are a number of creative ways businesses can use Discord spaces to engage and grow their audiences:
- Share special offers.
- Answer prospect and customer questions.
- Request and respond to customer feedback.
- Provide product and service tutorials or virtual tours.
- Help customers get to know you and your business.
- Host video calls and scheduled live chats with your target audience.
- Provide a space for customers to interact with one another.
- Create sub-channels within your main Discord server. Target these spaces to different parts of the sales funnel or sectors of your company’s offerings.
- Encourage your audience to share information about your brand, special offers, etc. on their channels and servers.
SEE THE OTHER POSTS IN THIS SERIES
Are you ready to create your own successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
