---
title: Marketing News & Events | MSSmedia | Marketing (38)
description: Team marketing brings you the best of news and commentary (38)
---

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##### + Marketing wrote:

[![](https://info.mssmedia.com/hubfs/Lyft%20Campus%20Campaign.png)](https://info.mssmedia.com/blog/successful-campus-media-campaigns-lyft)

## [Successful Campus Media Campaigns: Lyft](https://info.mssmedia.com/blog/successful-campus-media-campaigns-lyft)

Today’s post in our successful campus media campaigns case explores how Lyft achieved increased brand awareness and ridership through a nation-wide integrated campus media campaign. Attain your business objectives through the use of similar college media strategies.

[Read More](https://info.mssmedia.com/blog/successful-campus-media-campaigns-lyft)

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##### Recent Posts by Marketing

Team marketing brings you the best of news and commentary

[![](https://info.mssmedia.com/hubfs/College%20Students.jpeg)](https://info.mssmedia.com/blog/how-to-advertise-to-low-hhi-college-students)

## [How to Advertise to Low HHI College Students (a Growing Audience)](https://info.mssmedia.com/blog/how-to-advertise-to-low-hhi-college-students)

The share of American adults who live in middle class households has steadily contracted in the past five decades, while the percentage of low income households continues to rise. Almost [one-third](https://www.pewresearch.org/fact-tank/2022/04/20/how-the-american-middle-class-has-changed-in-the-past-five-decades/) of...

[Read More](https://info.mssmedia.com/blog/how-to-advertise-to-low-hhi-college-students)

[![](https://info.mssmedia.com/hubfs/Downloadable%20Documents/Library%20Thumbnails/Infographic%20Thumbnail%20-%20Campus%20Media%20Strategies.jpg)](https://info.mssmedia.com/blog/the-top-3-campus-media-strategies)

## [The Top 3 Campus Media Strategies](https://info.mssmedia.com/blog/the-top-3-campus-media-strategies)

In today's rapidly changing and increasingly digital landscape, businesses often struggle to choose the marketing tactics that will help them achieve their desired results. Companies trying to reach...

[Read More](https://info.mssmedia.com/blog/the-top-3-campus-media-strategies)

[![](https://info.mssmedia.com/hubfs/College%20Students%20and%20their%20Parents.png)](https://info.mssmedia.com/blog/recruiting-college-students-by-targeting-their-parents)

## [Recruiting College Students by Targeting Their Parents (Why & How)](https://info.mssmedia.com/blog/recruiting-college-students-by-targeting-their-parents)

Parents play a huge role in the college decision process. Whether to attend, which college to choose, what to major in - these are huge choices that will impact students’ lives for decades to come....

[Read More](https://info.mssmedia.com/blog/recruiting-college-students-by-targeting-their-parents)

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