Retailers rake in dollars during back-to-school and college shopping. Holiday shopping is the highest spending period, but back-to-school shopping comes in second with an estimated $68 billion to be spent in the next few weeks.
According to NRF, 41% of college shoppers plan to use their smartphone to research products and compare prices, and 46% of tablet users will do the same. When it comes to making the purchase, 31% will buy products on their smartphone, and 35% of tablet users will do the same. Therefore, brand messaging should be in front of these students and their parents. Out-of-Home, also known as OOH, is one of the best ways to reach college students, and below are three reasons why.
Advertising near the point of purchase is a great strategy. Add directional messaging to point consumers to products they need to purchase.
Nearly 30% of back-to-school shoppers wait until the last minute to start shopping. Digital displays allow flexible messaging for limited-time specials and sales.
With eye-catching creative, brands can break through the clutter. OOH’s wide range of formats, sizes, shapes, locations, and technologies offer a blank canvas that engages consumers during 70% of the day they spend away from home.
Include OOH in your next campaign!
Here at MSSmedia, we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSSmedia a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!