Topics: Campus Media
Do you want to increase brand awareness and affinity, cultivate consideration, or boost enrollment or sales? Does your target audience include college students? Enlisting the help of a single skilled agency to meet all your campus advertising needs positions your business for maximum success. Read on to learn why.
Working with a single campus marketing specialist will save you time and money.
Whether you’re selling shoes or recruiting college students, hiring an agency to manage your marketing and advertising campaigns is typically cheaper and faster than hiring someone to do the work in house. And unless someone on your team is a marketing professional with the time available to design, execute, and manage an effective campaign, the results you achieve will be much better with an experienced firm.
“Without knowledge action is useless and knowledge without action is futile.”
– ABU BAKR
Working with a single agency who can provide for all your campus advertising needs (rather than parceling out the work to various specialty agencies) obviously simplifies communication. It also saves the time and hassle of coordinating the efforts of multiple service providers, prevents unnecessary duplication of work, and saves on agency fees.
Working with a single campus marketing specialist allows you to create cohesive integrated campus advertising campaigns.
An integrated campus marketing strategy incorporates traditional campus advertising, digital marketing tactics, and public relations. By combining tactics from these three marketing arenas, you can extend your reach while each part of your marketing campaign amplifies the efforts of the others. This type of holistic plan blends appropriate combinations of traditional out-of-home and print advertising, display, video, search, social, earned media, influencer marketing and promotional events to produce the outcomes you're looking for.
+ Create an effective integrated campus campaign.
Working with a single campus marketing specialist allows data to inform your campaign, generating maximum ROI.
Campus media campaigns based on actual data connect you with the right audience, at the right time, on the right platforms, using the right messages. Skilled advertising agencies use a variety of research tools to develop, monitor, and optimize media campaigns, ensuring that their clients’ campaigns are firmly driven by intelligence. Mining for audiences (who they are, where they are, the digital and traditional media channels they favor, and the behaviors they exhibit) provides marketers with a real competitive advantage.
A skilled campus advertising agency will help track your results, refine your strategy if necessary, and measure your success.
You can have the best designed campus marketing strategy in the world, but if you’re not tracking key metrics, you’ll have no idea whether or not your tactics are working. An adept campus marketing agency will:
- Track metrics that are relevant to your end goals.
- Use that data to adjust strategy and tactics for maximum results.
- Provide you with regular reporting on your campaign’s performance.
The right single source agency demonstrates proven success advertising to college students.
When you’re searching for an advertising agency to work with, you’ve got a lot of options. It’s important to choose a firm that not only talks the talk, but walks the walk. They should be able to demonstrate a record of success in marketing to teenagers and young adults, and in advertising to college students specifically.
Whether your budget is large or small, collaborating with an experienced campus advertising agency will help you make the most of your money. The campus market tends to be fragmented with many vendors and different rules than municipal markets. Every campus is different.
Successful campus marketing specialists will help you choose the right schools to target and the most effective tactics to employ. They know what options are available and they have the contacts and experience to efficiently set campaigns in motion.
See successful campus media campaigns in action:
Campus marketing specialists like MSS Media, Inc. are expert one-stop marketing shops. We can help you choose the right options for your marketing budget and goals. And we have the contacts, staff, and processes in place to implement campus ad campaigns quickly and effectively.
Looking for more information on how to run a successful campus media campaign? See our complete guide to advertising to university students.
Here at MSS Media, Inc., we’ve been providing Education, Government, Real Estate & Lifestyle clients with succinct, optimized, and successful marketing solutions for more than 15 years. Consider MSS Media, Inc. a full-service, one-stop shop for all your Media and Public Relations needs. Your goals are our motivation. And our mission is to propel your message, further and faster, to achieve the outcomes you’re looking for. If you found this blog post helpful, please share!
